Their name may be a touch cheesy, but e.dams clearly mean business in Formula E. The team will be run by crack junior outfit DAMS and can count on the support of four-time F1 champion Alain Prost, who comes onboard as co-owner, and French car manufacturer Renault, who will sponsor the project.
DAMS have a glittering record in the F1 junior series. In the past few years alone they have run Romain Grosjean and Kevin Magnussen to titles in GP2 and Formula Renault 3.5 respectively, both of which launched those drivers into competitive F1 seats. In Prost and Renault they have partners who lend huge amounts of credibility to the operation and, to top it all off, they have shown extremely well in testing.
On the driver front e.dams have hired an experienced pair, with Sebastien Buemi lining up alongside Nicolas Prost.
Buemi has 55 grand prix starts to his name, as well as extensive sportscar experience, but is still only 25. It is fair to say that the Swiss enters the season as title favourite. He topped almost every test session and his combination of experience and youth makes him a formidable opponent.
With such an accomplished team behind him the pressure is on to perform, but you sense that Buemi is up to the task. Though now a respected Toyota LMP1 driver, he still has something to prove in single-seater racing after being dumped by Toro Rosso in 2011. At e.dams he has a golden opportunity to show F1 what it is missing.
Prost, the son of team co-owner Alain, was a late starter in motorsport having dedicated his early twenties to studying at Columbia University. He's since achieved solid results, winning a lower-tier single-seater title before switching to sportscars, where he has raced for the Rebellion LMP1 squad since 2009. He also has a little electric-powered motorsport experience, albeit in the altogether different arena of ice racing.
Prost's place at the team may be in some part down to his name and family connections, but he's shown well in testing, keeping his name among the top 10. He may find it difficult to maintain pace with Buemi, but like his father he is an intelligent racer. Perhaps that makes him better suited to endurance competition than the sprint format of Formula E, but it would be no surprise to see him pick up regular points this season.