Nick Hammond was shocked by the summer spending in the Championship.
The summer transfer window saw clubs inflate the market with increased fees for a number of players.
Fulham signed Leeds United’s Ross McCormack for a fee believed to be in the region of £11 million, whilst Nottingham Forest paid £5.5 million for League One striker Britt Assombalonga, and it was these increased fees that left many clubs lost in the market.
One of these clubs was Reading, who, with their dire financial situation, failed to compete with the other Championship clubs who were willing to pay premium prices. However, Director of Football Nick Hammond believes that the Royals spent wisely, claiming that he approached the crazy transfer window in a sensible manner.
Quoted by Sky Sports, he said: "From our [Reading’s] perspective we have to get back to acting in a sensible fashion.
"Doing the right things and trying to add to the group, but not get involved in a situation where we’re paying extortionate amounts of money, beyond the value of what you believe the player actually brings.
"The financial situation at the club has been well documented. When Adam Le Fondre went out, the club was in dire straits.
"You don’t go from dire straits to being financially very healthy in a short space of time.”
Reading brought in five players over the summer, all with proven Championship experience; Simon Cox, Anton Ferdinand and Oliver Norwood moved to the Madejski Stadium on permanent deals, whilst Jamie Mackie and Glenn Murray will spend a season with the club having joined on loan.
Although Hammond did well to keep the club outside of the inflated market, he still admitted that seeing it was incredible - being a new experience in all his years in football.
"It’s been an incredible window. I’ve been doing this many years and I’ve never seen anything like I’ve seen in recent weeks if I’m honest.
"Some of the prices being paid, or certainly being quoted, for players at the top end of the Championship or lower end of the Premier League, has been quite extraordinary.
"I’ve never seen deals at the level that some of them have been at.”
Despite not partaking in the increased spending during the summer, Reading have started the season well, having gained seven points from their first five games.