The Hammers backed manager Sam Allardyce in the transfer market this summer, with Carl Jenkinson, Cheikhou Kouyate, Aaron Cresswell, Morgan Amalfitano, Diafra Sakho, Mauro Zarate and Enner Valencia all arriving at Upton Park as the club looked to improve on a disappointing 13th place finish.
So far, it hasn't really paid dividends yet. Losses to Tottenham Hotspur and Southampton have increased the pressure on Allardyce, despite their 3-1 win over Crystal Palace. Now, more money has been spent as former Arsenal midfielder Alex Song has arrived back in England from Barcelona.
The 26-year-old Cameroon international has found first team action hard to come by with the Catalan giants, and has decided to move back to London in order to play regularly. It's quite the coup for West Ham, with the likes of Chelsea, Manchester United, Tottenham and even Arsenal linked with him during the summer.
Hammers centre back James Tomkins has told fans of his expectations with Song, suggesting that Song's experience with Barcelona will help him become a key player at Upton Park.
"Alex Song is a massive player who comes with great experience in the Premier League," he told the club's official website. "He has gone to Barcelona and trained with the best, so he is only going to help us, I should imagine. We're all really looking forward to playing alongside him."
Having joined on a season-long loan deal, Song now has the opportunity to rebuild his reputation with West Ham - especially after his petulant red card for Cameroon against Croatia at this summer's World Cup. Now likely to be the star attraction at West Ham, Song could put himself in the shop window for a move to a bigger club next summer, when his loan deal ends.