This summer Arsenal were linked with a litany of attacking options. That figure grew rapidly with the injury to French international Olivier Giroud. One of the names that found himself linked with a move to the club was Torino forward Alessio Cerci.
The Italian international, who predominantly plays as a winger, can play through the middle so was the type of player Arsene Wenger was after up top.
But in the end they missed out on the talent after he joined Atletico Madrid for a fee believed to be in the region of €12 million on Monday.
Now the player has been officially presented to his new fans at the Vicente Calderon. And he spoke of the reasons why he joined Atletico:
"It went down to the last day of the market, I strongly wanted this team and I wanted to become a player of Atletico Madrid. It has Always been my dream to play for a club like this. Impressions are definitely positive, they are an amazing group and [Simeone is] a great coach. I am tackling this adventure with the right enthusiasm and the right strength."
But in the end Arsenal have probably won out. They spent a small sum more on the signature of Danny Welbeck, who certainly has more of the raw attributes to make it in the Premier League. Cerci is suited to Spanish football, but the pace of the English game might have brushed him by should he have made The Emirates move.
This deal looks like it has worked out best for all parties.