Bruce hopeful of confirming new Hull additions this weekend

Hull City KC Stadium

Hull City boss Steve Bruce has revealed that he is hopeful of confirming a number of new signings before the September 1 transfer deadline.

The Tigers boss has already broken the club's transfer record to land £8 million midfielder Jake Livermore on a permanent deal, and that transfer came hot on the heels of Robert Snodgrass's £7m switch from Norwich City.

However, the coffers have been significantly swelled by the sale of Shane Long after the Irish striker joined Southampton for around £12m earlier this month.

The deal to sell Long was an inspired piece of business. The Republic of Ireland international only joined in January for around £7m, and the profits from the sale are likely to be ploughed back into the transfer kitty.

Hull were linked with a big-money move for Blackburn Rovers striker Jordan Rhodes, but Bruce admitted that the deal was "dead and buried" earlier this week.

However, a recent report linked them to Palermo striker Abel Hernandez, and the Uruguay international is believed to be close to a switch to the KC Stadium.

Speaking to Sky Sports, Bruce admitted that he had a number of irons in the fire and was hoping to see the moves come to fruition this weekend.

He said: "We hope we can announce something either Friday or Saturday, and we're working tirelessly to bring in a couple of faces if we can. Everybody will be glued to their TVs and if it's possible we'll do something."

Bruce also lamented his side's first-leg defeat to Lokeren in their Europa League play-off tie after they were knocked out on away goals in Thursday's second leg at the KC Stadium.

"We got off to a wonderful start, but we couldn't capitalise on it," he added. "We've said over there we've made a horrible mistake really.

"We should never have lost that game over there, but we did and their away goal [on Thursday] has cost us. It's the worst result possible, and it wasn't our night unfortunately."

Hull travel to Aston Villa on Sunday.

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