Liverpool's agreement to sign Mario Balotelli appears like an astute piece of transfer business, one which can inspire a side lacking a headline signing.
After selling Luis Suarez, the impending addition of the Italian international means the Reds will fill every tabloid throughout the course of the season, for better or worse.
The now former AC Milan forward has the makings of a cult hero at Liverpool, but it was not so long ago during the World Cup, when Arsenal were heavily linked with him, that their fans were calling for the Gunners to snap him up.
Arsene Wenger decided against a move, reluctant due to the striker's unreliability, showcased with his disappointing tournament after a bright start, similar to his career with Milan trailing off.
Fans of the Gunners have reacted on Twitter with a mixture of disappointment and anger to the club, still yet to sign a centre-forward this summer, not splashing out on Balotelli considering his very reasonable price, and here are three reasons why they are right to be frustrated.
Need for a striker
Arsene Wenger may protest otherwise, but the club lack strength in the striking department. Olivier Giroud and Yaya Sanogo are inconsistent and unproven, and while Alexis Sanchez and Theo Walcott are tremendous options from wide areas, like Lukas Podolski, the Gunners boss seems to have no plans to play either through the middle regularly. Time is running out for the club to sign a centre-forward, and Balotelli was outrageously reasonably priced.
A rival has strengthened
Not only did Arsenal decide not to take up the Balotelli option, but the Gunners have allowed a rival to strengthen. Liverpool finished above Arsenal last season, and the Italian boosts the Reds chances of success this season having lost Luis Suarez earlier in the summer. Having similarly allowed Cesc Fabregas to join Chelsea, it's a case of watching what might have been for the Gunners, from close quarters.
Puma deal would have cheapened outlay
Arsenal's new kit deal with Puma, coupled with Balotelli being one of the brand's highest profile stars, would have been a transfer dreamed up by the club's marketing team. If anybody would have been able to get maximum commercial revenue from the Balotelli deal, it would have been Arsenal, and this would in turn have made the transfer a very cost-effective one for the Gunners. Instead the opportunity goes begging.
Why won't wenger just buy balotelli... Please, I'm begging you @Arsenal— Evan Lott (@ImBasedEvEv) August 21, 2014
Look at this stupid Wenger. Balotelli going to Liverpool who already have Sturridge. And we have Sanogo aka sir no goal and Giroud.— Falnyi (@sir_jabulani) August 21, 2014
Why arnt we signing balotelli!?! Same old arsenal disappointment at the start of the season really thought Wenger had turned a new leaf— Ollie Pemberton (@ollie_pemberton) August 21, 2014
No no no no- smh - how can wenger let balotelli go for 16 mil when we have giroud starting up front— Daniel Fitzgerald (@Daniel02Fitz) August 21, 2014
Wow. We really miss out on Balotelli to stick with Giroud?! Wont forgive Wenger if he isnt gonna sign a wc striker. Unbelievable if he dont!— The Swedish Gooner (@TheSweGooner) August 21, 2014