Chelsea striker Diego Costa has a lot of pressure to live up to this season after his switch from Atletico Madrid.
One man who feels he simply can't fail is former Manchester United defender Gary Neville, who has backed the Spanish international to be a success.
He told SkySports that the £32 million addition fascinates him, and he has all the tools to become a real handful for opposing defences:
"Costa is interesting; when you watch him play, he looks the type that is going to work his backside off for the team.
"Even if he’s not at his best in terms of goalscoring you just feel as though he’s going to be a massive threat and a handful for teams to deal with.
"He’s aggressive, he runs the sides, he holds it up, has presence, brings other players into play and will certainly thrive on little knock-downs into the box to pick up little pieces and get across defenders."
Costa, Atletico's leading scorer last season, arrives into a situation at Chelsea which most strikers could only dream of. To lead an attack with Eden Hazard, Andre Schurrle, Oscar, and Cesc Fabregas among others supplying him - is a scenario which allows him to set new personal records.
The point Neville makes however, is that he will not simply be waiting around for service to come his way, and will work to hurry defenders into making mistakes, wear them down and create space for himself and teammates to score goals.
That is a trait which gives Chelsea an extra dimension they simply could not offer last season, and could be a difference maker.
How many goals do you think Costa can score this season?