The best new season mascaras

Give your lashes a lift this autumn

There is always new mascara. It’s one of the things the beauty world will never stop reinventing because there are always people, like you and me, who think they’ve found the brand they’re sticking with – and then they meet the new wunderkind. Right now there are a lot of newbie mascaras on the market. There are the quiet ones, like Code Beautiful Mascara (£19.95,, seen on the catwalks for A/W 2014 (its appeal is simple – just a really good dense bristle brush that lifts lashes up). Then there are the ones that are making a racket, like Lancôme’s Grandiose (£24.99, – the first mascara to utilise a wiggly wand. It may look like the sort of thing you’ll poke your eye out with, but the bendy brush is designed to reach into the far corners of your eyes, where your lashes need the most lift. Definitely worth having a fling with.


Givenchy Noir Couture Volume Mascara £23.50,
RMK Limited-edition Matte Mascara £23,
Rimmel Wonder’Full Mascara £7.99, and Revlon Bold Lacquer Length and Volume Mascara £9.99, both from
MAC Mineralize Multi-effect Lash £21,

Powered by article was written by Megan Conner, for The Observer on Sunday 10th August 2014 06.00 Europe/London © Guardian News and Media Limited 2010