Arturo Vidal continues to be linked to Manchester United, and just today, figures regarding the cost of his potential signature continue to stagger.
This would take the overall cost of the transfer to €102 million, and would be far more effective in symbolising United's financial power than any boast CEO Ed Woodward can make.
The deal is yet to be pushed through, although speculation continue to suggest it is close.
As for whether Vidal is worth that kind of money, in the context of his ability, consistency, age and the market - remarkably, it would represent excellent value.
United must also take into account they would need to offer a high wage packet to attract a player of his calibre considering the lack of Champions League football on offer this current season.
Then there is the factor that they stand to make money back. Real Madrid have already accumulated £20 million of the £63 million spent on James Rodriguez in shirt sales, in just a week.
United's new kit manufacturers next season Adidas, have already forecast they will double their investment of £750 million into the club via shirt sales, with their money going directly into the club's coffers to finance such a move for Vidal.
United can make millions in merchandise relating to Vidal and the various opportunities which will come with it, separate from kit sales.
The outlay may be staggering, but for all concerned, Vidal will be worth it - not least on the pitch, where his addition will spark genuine belief the club can win the Premier League title again, and with that, will come it's own financial reward, as well as a return to the Champions League.