Jonathan Biabiany had an excellent 2013-14 campaign with Parma and his efforts may have attracted the attention of some Premier League suitors.
The French winger is known for his explosive pace and has been frequently linked with Juventus over the last couple of years.
Sunderland came close to signing Biabiany when Paolo Di Canio was at the helm, but his value must have risen last season.
A French Under-21 international, Biabiany had huge potential but there's a feeling in Italy that it is only now at 26 that he is starting to fulfil his promise.
While his blistering acceleration, pace and energy have never been questioned, the final product has sometimes been lacking.
In January there were reported approaches from AC Milan, Lazio and Marcello Lippi's Chinese side Guangzhou Evergrande, but Parma resisted.
The Gazzetta di Parma questions whether Parma would be able to continue resisting should a sizeable offer arrive from a Premier League club.
Southampton have sold many of their key players in recent weeks while West Brom are in need of wide men after Morgan Amalfitano and Scott Sinclair left.