It is certainly fair to say that the Indian market is not yet one which football has cracked. It is one of the biggest countries in the world for watching and reading about the sport yet their own league has dwindling attendances and the national team has not qualified for a major tournament since the 2011 Asian Cup - before that it was the same competition, but in 1984.
Other sports such as cricket and hockey of course make up for most people's sporting tastebuds in the country - but football's popularity is growing all the time, and next year they have a league to meet those expectations.
The Indian Super League launches in September and will finish in November - acting as a pre-cursor to the I-League - and features just eight teams.
Each team is allowed eight foreign players, including a marquee name, and some big players have already decided on making the move.
Ex-England goalkeeper David James has signed up, Liverpool cult hero Luis Garcia will play for Atletico Kolkata and Spanish World Cup winner Joan Capdevilla will play for North East United.
Meanwhile two Arsenal legends in the form of Freddie Ljungberg and Thierry Henry have also signed up to play in the competition - although their teams have not yet been disclosed.
And today another big name signed on - ex-Juventus super striker David Trezeguet.
The 36-year-old, who has 71 caps and 34 goals for Les Bleus, has recently been playing in his second nation of Argentina - with reasonably successful spells at River Plate and Newell's Old Boys.
But today it was announced he had signed up to play for Pune City - under the management of Franco Colomba.
Gaurav Modwel, CEO for Pune City, said of the move:
"By joining hands with the legends of football, FC Pune City brings international expertise to the team to nurture young talent and hopefully take football to a different level in a country where all other sports have been eclipsed by cricket."
And watch out cricket, because there are plenty more legends looking for one last thrill where Trezeguet came from.