Television money in the top flight is at such a high level which sees clubs take bigger gambles in order to receive it time after time.
This summer has seen the top clubs in the Premier League spend millions on players such as Luke Shaw, Ander Herrera, Adam Lallana, Diego Costa and Cesc Fabregas to name a few. Some seem like good buys others look as if they are over-priced.
It isn't just the major transfers that catch the eye as being inflated but further down the pyramid too. Fulham have this summer paid £11 million to sign Ross McCormack from Leeds United. Arguably the best player in the Championship last season, but for a club at that level to splash out that much almost smells of desperation to get back into the top flight. If it doesn't pay off then it is a major blow for them whilst for Leeds it was an offer they couldn't refuse.
The money made in the Premier League through the television deals these days is astronomical with Sky Sports and BT willing to spend enormous amounts to secure the rights. The difference between the top flight and the Championship becomes even bigger then and so it is vital clubs try and stay in the top flight for as long as possible. They then take greater gambles, spend greater amounts of money in order to stay put but it doesn't always work out. Fulham broke their transfer record to sign Kostas Mitroglou in order to stave off relegation last season and he barely played for the club. They also spent quite a bit on changing their manager two times and again it didn't pay off for them.
The relegated sides can then afford to poach the top players in the Championship just as Norwich City have done by signing Lewis Grabban from Bournemouth. Whilst Doncaster Rovers, Yeovil Town and others on much smaller budgets simply can't compete at that level despite their efforts and even after a season at that level, finances are tight.
Doncaster currently look as if they will have to put faith in their youth in League One after a proposed takeover fell through. Clubs like Swansea City who a few years ago were on a similar footing to Doncaster are able to prepare for their season with players like Wilfried Bony and Gylfi Sigurdsson. Fortunes can change very quickly in football and whilst Swansea didn't take too many gambles in order to reach the top flight other clubs do and once they are there the gambles become bigger.
Leicester City signing Leonardo Ulloa for £10 million shows they are taking a huge risk. They have broken their transfer record and Ulloa will be expected to score the goals to keep them up despite having never played at that level before.
There are now plenty of teams in the Championship still receiving parachute payments and for teams in League One and League Two the prospect of reaching the top flight seems an impossible dream now.