The independent Scotland referendum has moved to the new .scot domain as Scots get their own domain.
More than 45 companies and organisations have already registered new .scot domains, including the Scottish government, NHS Scotland, the Highlands and Islands University and both sides of the referendum campaign -Yes Scotland and Better Together .
“It is entirely right that Scotland should have its own distinctive and recognisable internet domain, in particular one that will resonate internationally, helping to promote Scottish business and culture throughout the world,” said Scottish deputy first minister Nicola Sturgeon in a statement.
“I am confident that the .scot domain name will prove to be a real asset to the people of Scotland and to the worldwide family of Scots,” she said.
The time is ripe for the worldwide family of Scots
Individuals and groups outside of Scotland have also taken advantage of the new domain with the Louisiana Scots and the Clan Wallace among the first international organisations to launch websites using the new domain.
“The time is ripe for the worldwide family of Scots to have their own domain, reflecting an online community defined by a shared commitment to Scottish identity, culture and economic promotion,” said Scottish first minister Alex Salmond.
The .scot domain will be available to purchase from 23 September by anyone. Europe’s largest domain registrar, which sells domain names to third parties, has already seen considerable interest in new .scot internet addresses, according to Richard Stevenson of 1&1 Internet.
“The strongest demand for regional web identity across the British Isles is from Scottish consumers, with 71 per cent admitting they are more likely to buy from a firm that used a .scot web address,” said Stevenson quoting a Fasthosts Internet survey of 2,000 UK consumers.
Nine years pay off
The new domain concludes an almost nine-year campaign by for the not-for-profit company Dot Scot Registry to see Scotland join Wales, London, Berlin and New York city in having its own domain name.
“This is a fantastic day for Scotland online and gives our nation a chance to stand out, and be seen as the digital pioneer that many know it to be,” said Dot Scot Registry director Gavin McCutcheon.
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