PSV's breakthrough player of last season is currently being forced to train with the club's reserves after a contract dispute turned sour.
Zakaria Bakkali hit headlines at the start of 2013/14 with a hat-trick in the Eredivisie, winning a call-up to the Belgian national side.
With a contract expiring in 2015, PSV fear losing the talent on a free, and feel his head has been turned by his rapid rise to stardom, and the club are taking action.
Belgian news outlet HLN.be report: "He refuses to extend his contract. As long as he does not, he is not welcome at the A squad."
PSV manager Phillip Cocu adds: "The ball is with him. We have clearly stated what the reason is."
It is not a good way for the teenage talent to begin a season, one which is clearly an important one for him.
If he remains ostracised, and not given a platform to consistently showcase his talent this coming year, clubs said to be queuing up to sign Bakkali on a free may dwindle and leave him with far less exciting options to sign next summer.
What was evident last season was that despite being a player of outstanding potential, he remains a raw prospect, one who needs time to develop and regular football.
PSV is the perfect stage to do that, and pushing too hard to make the jump too soon could prove to be a big mistake.