According to reports in The Sun this morning, no fewer than 12 Premier League sides (although only nine are mentioned) are set to do battle for the England international.
But with Manchester City allegedly holding out for a fee of £10.5m before departing with the midfielder, a number of teams could already be priced out of the race.
Here are three very realistic destinations for the 23-year-old;
The midfielder has been frequently linked with a move to East London over recent weeks, and The Hammers certainly posses the financial mettle necessary to edge out any potential competition for Rodwell's signature.
The 23-year-old smacks of a Sam Allardyce type signing and could be a good fit alongside the likes of Andy Carroll and Kevin Nolan at Upton Park.
Aside from the obvious edge The Hammer's will hold in contract negotiations, there is potentially a bright future on the horizon at West Ham, and it's something that Rodwell could be convinced to buy into.
With a move to the Olympic Stadium just around the corner, West Ham are a Premier League side anticipating growth. Such a project could appeal to Rodwell, who may consider a move to Allardyce's side the perfect opportunity with which to begin a new chapter in his career.
The Magpies have been noticeably active thus far in the transfer window, having already recruited three players.
Cash has been splashed on the likes of Siem De Jong and Remy Cabella, but the fans are demanding more before they are willing to allow owner Mike Ashley any leeway.
Alan Pardew is in the process of rebuilding a dismantled side, and the acquisition of a player of Jack Rodwell's quality could go a long way to bringing success back to St James' Park.
Like most Premier League sides, Newcastle have been frequently linked with a move for the 23-year-old, and could possibly give West Ham a run for their money if both clubs were to enter talks with the player.
A return to Goodison Park could of course be a very real possibility for Rodwell. Everton have been increasingly linked with a move for their former academy graduate, but any deal may hinge on the midfielder's financial demands.
Rodwell made 85 appearances for The Toffees before completing a £12m move to Manchester City in 2012, and the England international's basic pay is expected to have more than doubled since his time on Merseyside.
Everton have already completed a deal to bring Gareth Barry back to the club on a permanent basis, and with Roberto Martinez stating again this season that he intends to exploit the loan market, a £10.5m asking price may be too high, and therefore Rodwell could be discounted as a viable option.