The 22-year old Argentinian forward made just nine appearances in the Premier League last season - starting just three games - failing to score a goal in the process.
Despite joining for an initial £25.8 million - a Tottenham Hotspur record - after scoring 15 goals in 33 games for Roma in the 2012/13 season, the six-time capped international struggled to settle in North London, with injury cutting his season short.
However, with the appointment of fellow Argentinian Mauricio Pochettino as head coach, it appears as if Lamela will be given another chance at White Hart Lane - this time as a key part of the first-team squad.
Lamela is being heavily publicised by a social media campaign led by the club itself, with both the official Spurs Twitter account and the official Tottenham website publishing photographs and interviews of their record signing.
Whether it is an attempt to make up for the player losing a year of his career remains to be seen, but, having spent months being lost from the public eye, in a matter of days he has become the poster boy for the North London club.
Aside from the social media publicising, a number of interviews have been held with the player on tottenhamhotspur.com, concerning pre-season training, the World Cup, and Lamela's personal target for the season - to play and 'perform as well as I can'.
Spurs fas will be delighted that their record signing is finally being shown the respect he was expected upon his arrival, and they will be hoping that this exposure is the catalyst that Lamela needs to kick-start his career in the Premier League.