Arsenal manager Arsene Wenger has often been criticised for not spending enough money in transfer windows.
That, some have pointed out, is the main reason why the Gunners have not won the Premier League since 2004 and went without any major silverware for nine years until last season when they clinched the FA Cup.
However, things seem to be changing at the Emirates Stadium. For two summer transfers in a row, the Gunners have made big-name purchases.
Last summer, Mesut Ozil arrived from Real Madrid for a club-record £42.5 million, and this time, Alexis Sanchez has joined from Barcelona for a reported transfer fee of £35m.
While other Premier League clubs such as Manchester City and Chelsea have spent loads of money on players (and have achieved success), Arsenal have always been careful about how much they spend and on whom.
Midfielder Mikel Arteta, who joined the North London outfit from Everton in 2011, believes that this is the best way to do business, and that this is what separates the Gunners from other clubs.
‘Financially the club has been really careful, and looking forward to the moment when they have the solidity to say: Ok, we can do it now’, the 32-year-old told Goal.com. ‘We believe we can.
‘But the way we are approaching things is very loyal and very rare to see in football, instead of panicking and thinking ‘it doesn’t matter that we have £200m debt’. It’s not the way Arsenal does things, and that says a lot about the club and the manager’.
Arsenal’s approach to the transfer market does indeed set them apart from other big European clubs and has secured their long-term future.
But this does not always yield the results that many fans want. For example, the Gunners have yet to win the Champions League in their history.
Perhaps the 2014-15 season will be difficult...