Clever timing of Arsenal's blockbuster Sanchez announcement will pay off

Puma

Arsenal are set to announce Alexis Sanchez over the next 48 hours if reports are to be believed, and the timing is no coincidence.

Arsenal will not have to wait long for their first summer signing, with Alexis Sanchez's arrival from Barcelona imminent.

Talksport reported last night that Wednesday was the likely day the deal would be done, while reports in Spain yesterday insisted it was close to completion.

Even if the transfer becomes delayed, to Thursday, the timing will still be spectacular from an Arsenal perspective.

The reason for this is very simple. Arsenal have a kit launch this Thursday, and not just any launch.

It is the first unveiling of a new jersey since their record deal with manufacturers Puma was announced.

The deal means the Gunners receive £30 million a year, an amount which appears set to near enough cover the price for Alexis Sanchez.

Having a major player signed, not only generates interest in the club and excites supporters, it will translate into shirt sales, providing additional revenue to Arsenal.

The shirts are already the most anticipated in years after the club's long-running association with Nike drew to a close, and Sanchez seals a kit launch which cannot possibly fail to excite.

Failing to have a major signing wrapped up in time would be a missed opportunity, and this will have been a goal the whole club were working towards so far this off-season.

There is no doubting Sanchez's addition is spectacular. The 25-year-old is a goal threat and a creator, one who will flourish with Theo Walcott and Mesut Ozil around him.

Arsenal will not only appease any worried fans, they will spark shirt sales into a frenzy, and whip up excitement ahead of their upcoming pre-season.

The timing of the announcement, with Sanchez a possibility to be unveiled at the new launch is simply perfect, and Arsenal CEO Ivan Gazidis simply could not have dreamed it any better.

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