The World Cup always brings up new players to target, but clubs will also be looking to sell players after the tournament.
A number of players have made names for themselves this summer, including Costa Rica and Mexico goalkeepers Keylor Navas and Guillermo Ochoa, Algeria midfielder Yacine Brahimi and Ecuador forward Enner Valencia, but whilst they've been linked with moves to a number of clubs this summer, clubs must make way for them by selling players.
That may be in order to simply improve their squad having seen what's on offer at the World Cup, or because players have flattered to deceive during the season and through the tournament – putting a number of players' futures in doubt.
Spanish striker Iago Aspas arrived at Anfield last summer in a £7m deal from Celta Vigo, having impressed with the La Liga side having hit 27 goals in two seasons for the Galicians. He was coveted by a number of clubs, but Liverpool boss Brendan Rodgers saw Aspas as the ideal cover for Daniel Sturridge and Luis Suarez.
Yet his time on Merseyside has been something of a disaster. Just one goal in 15 appearances – which came against League One Oldham Athletic in the FA Cup – has seen Aspas become a figure of hilarity amongst Liverpool fans, and now his position is under increasing threat.
Liverpool have already snapped up England striker Rickie Lambert from Southampton, whilst Lille's Divock Origi – who has been one of the young stars of the World Cup with Belgium – looks set to sign for £10m before being loaned back to Lille for the season. With two strikers arriving who figure to be part of Rodgers' long-term plans, Aspas is dropping down the pecking order, and the return of Fabio Borini from his loan spell with Sunderland, he could well be sold.
He may have had a chance to salvage his Liverpool career before Origi's promising displays, but now he's poised for the exit. Sevilla have been strongly linked with a move to bring him back to Spain, and his future is one situation to keep an eye on at Anfield – unless another particular striker leaving the club steals the attention...