It's almost unprecedented that Newcastle United have signed three players already this transfer window.
Here are the highs and lows of their summer so far...
High: Siem de Jong
Newcastle's most recent signing has hopefully provided Magpies fans with a moment to cherish already.
In Siem de Jong, the club have recruited a leader, a goalscorer and a bargain - all in one. Although Magpies fans will hope their side hasn't peaked too soon in the transfer market, the former Ajax midfielder may represent the highlight of their summer and should play a key role in Newcastle's campaign ahead.
Low: Bafetimbi Gomis
Owner Mike Ashley is known not to overpay for players in negotiations and that trait struck again this summer with Bafetimbi Gomis. This week, Swansea City confirmed the Frenchman as their new striker, though it was Newcastle Gomis had been linked with for many months.
First, Ashley was reportedly put off by Lyon's valuation of the player. But when the 28-year-old's contract expired this summer, Newcastle this time couldn't agree terms with the player, with reports surfacing that his wage demands were too high for the Magpies. As such, Alan Pardew is still searching for a new forward to bring to St James' Park.
High: Colback and Perez
With their early transfer business, Newcastle made an encouraging start to proceedings. The signing of Ayoze Perez was a good one in that Pardew's side beat a number of rivals to the 20-year-old's signature.
But it was the move for Jack Colback that would have made Magpies fans grin mischievously. Colback, a childhood Newcastle fan, joined on a free from arch-rivals Sunderland after a campaign where the 24-year-old featured heavily for the Black Cats.
If stealing one of Sunderland's players wasn't satisfying enough for Newcastle supporters, the fact that the club say it left "a bitter taste" should do the job.
Low: Mathieu Debuchy
If there's one thing stopping Newcastle from keeping pace with the top sides, it's the allegation that they are a 'selling club.' Sadly, selling their best players has become an inevitability in recent years and Mathieu Debuchy could be the latest star to leave Tyneside.
Although the latest reports suggest the Frenchman's move to Arsenal is far from a done deal, the transfer looks as though it will go ahead this summer, leaving the Magpies without their first-choice right back.
To be continued...
With three signings so far, Pardew's side have been far from inactive this transfer window - but a lot of work remains. Newcastle are still in need of another striker, with the club reportedly looking not to overpay for targets like Pierre-Michel Lasogga once again, while Debuchy will also need replacing should he go.
The future of Hatem Ben Arfa is also not fully certain, while the Magpies have been linked with Alexandre Lacazette, too.