Divock Origi has emerged as one of the surprise stars of the World Cup, and it has not gone unnoticed at club level either.
The teenage Lille striker has attracted attention from Liverpool, who are claimed to be in talks over his signature.
The Mirror even claimed earlier this week the Red had 'won' the chase for his signature, although this appears premature with the two sides yet to reach an agreement on price, in Lille's case they are clearly waiting to see if his market value increases further as Belgium progress in the tournament.
A potential cloud hanging over the prospect of Origi performing at Anfield next season is the possibility of the striker being loaned straight back to Lille, to smooth negotiations and also as arguably best for his development.
The chance of that happening appear to be high, according to a powerful man in the know, who claims Origi is 99% sure to be playing for Lille again next season, in one guise or another.
Belgian newspaper Nieuwsblade report quotes from Marc Coucke, president of KV Oostende, also Omega Pharma - main sponsors of French side Lille.
Asked directly if Origi would remain at the club next season, he implied it is strategically important for Lille and his company to capitalise on the emergence of the blossoming striker.
"99% sure yes. We (Omega Pharma) are now there the main sponsor, and we have discussed such things, of course. Lille is close to the Belgian border, there are many Belgians looking, (so) then the presence of a Red Devil as a magnificent asset."
He did not rule out a side like Liverpool buying him, simply suggesting he will remain with the club for a season if that happens.
"It is absolutely not sure if next year he owned Lille. But in all the discussions (it is mentioned) so that he certainly plays for Lille another year.
"It is not about ownership, it's about where he plays. I say 99% chance that he will play next season at Lille."
The comments are however motivated by money, and if Liverpool offered an amount to the club which allowed to sign a top Belgian star of their own, some flexibility could occur. There is certainly however an uphill task for the Reds to scale in negotiations if they are not happy with Lille's demands.