Three reasons at the heart of Filipe Luis' desire to leave Atletico

Chelsea Stamford Bride

Filipe Luis is reportedly keen on a move to Chelsea for a variety of reasons.

Chelsea’s plans to do a deal for Atletico Madrid left-back Filipe Luis have moved a step closer to becoming a reality after talks between the 28-year-old and the Spanish champions over a new deal have reportedly stalled.

The Blues need a left-back following the club’s decision not to offer Ashley Cole a chance to stay at Stamford Bridge and while the potential price for Luis has been criticised, he fits the bill in terms of what Mourinho will be looking for.

According to the Express three reasons appear to have caused the breakdown in talks in Spain; money, the player's reputation and his chances of playing for Brazil.

“Reports in Spain suggest that Luis is unhappy with his wage and wants to make the move to Stamford Bridge to boost his reputation and international chances,” reports the Express.

The wages aspect appears to be the main stumbling block because his reputation and international chances are already very good as he was a key feature in a side that won La Liga and appeared in the Champions League final.

Chelsea can be competitive in terms of the financial deal they would offer the player and pay some of their oldest players some of the highest wages in the Premier League compared to other clubs.

What may work in Atletico’s favour is the likeliness of restructured sponsorship and commercial deals, which will free up extra cash which will allow them to go back to the negotiating table with a new offer for the player.

As a team and a brand, they are in a great position compared to a year ago and able to use the same tactics Manchester United have mastered when it comes to generating extra funds all over the world.

They can use that extra cash to reinvest in players in the transfer market but also to reinvest in wages as Diego Simeone looks to stop his title winning side from being ripped to pieces once the World Cup has finished.

Simeone will still fancy his chances of keeping Luis but the club simply have to pay up because if they don’t then Chelsea will.

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