Luis Suarez has finally apologised for his bite on Giorgio Chiellini at the World Cup which saw him banned from all football for four months.
It was the third time the Liverpool striker has bit an opponent, and previously he had dodged responsibility for the Chiellini incident, claiming he 'fell on his shoulder'.
This time Suarez vowed not to be a repeat offender: "I apologize to Giorgio Chiellini and the entire football family. I vow to the public that there will never again be another incident."
One high profile player to come out and back the Uruguayan was now former Manchester United defender Rio Ferdinand, who will sign with QPR this coming season.
A BBC World Cup pundit, Ferdinand said: "I think it's great to see somebody holding their hands up now and taking responsibility.
"He's had time to reflect, he's gone home, he's seen the pictures, and you can't defend yourself from something like that you know.
"Testament to him for doing that now, especially after the first statement he put out."
Former Arsenal defender Martin Keown was not so generous: "He should have said it a lot sooner though, football is far bigger than any one individual and what it does, for people and in life. I think he was wrong not to come out straight away."
Keown of course has his own list of football misdemeanours from his playing career, but his point is a good one - If Suarez and Uruguay had come out after the game and admitted it was wrong and taken responsibility, then surely the ban would not have been so severe.