It will become an image as synonymous with the 2014 World Cup as Zinedine Zidane's headbutting of Marco Materazzi's solar plexus is to the 2006 World Cup.
There is no escaping that aside from the goal-heavy football currently being played out at the Brazil tournament, the main talking-point remains focused on Luis Suarez, the reaction from the British and Italian press, the Uruguayan defence, the transfer speculation and the inevitable ban from all football within FIFA-controlled regions.
The hot-headed Liverpool star bit an opponent, for the third time in his professional career no less.
Frustrated at the flow of Uruguay's group stage encounter with Italy, Suarez acted out on Chiellini's shoulder.
It was an incident so bizarre, yet not uncommon now considering the player's recent history, that it prompted disbelief… and an incredibly on-point rant from Gordon Strachan.
Immediately after the match, Suarez was hounded out by the press for his comments yet appeared to be defiant - don't let one event from the match overshadow the 90 minute match, seemed to be the message but, after a few days of rest and clarity offered his apologies.
"After several days of being home with my family, I have had the opportunity to regain my calm and reflect… the truth is that my colleague Giorgio Chiellini suffered the physical result of a bite in the collision he had with me.
"For this: I deeply regret what occurred, I apologise to Giorgio Chiellini and the entire football family [and] I vow to the public that there will never be another incident like this involving me."
To which, Chiellini has responded: "It's all forgotten - I hope FIFA will reduce your suspension."