Users who splash out £1000 for Google Glass will be forbidden from wearing them in any cinema across the United Kingdom.
There have been growing concerns with regard to privacy and security after Google's eyewear was released to the UK last week. We also shared with you the fact that Google Glass had the potential to break quite a few laws in the UK including that of film piracy.
Phil Clapp, chief executive of the Cinema Exhibitors' Association, told Sky: "Customers will be requested not to wear these into cinema auditoriums, whether the film is playing or not."
The Vue chain of cinemas has released a statement saying it will make efforts to ensure all users of Google Glass remove them as the lights in the screening rooms are dimmed.
Cinema pirates will have a difficult job trying to copy movies in secret anyway, as when in use the Google Glass screen lights up, which will make it fairly obvious what the cinemagoer is trying to do.
In addition to cinemas, it's understood that theatres and hospitals are considering taking similar action. Theatres have the same view as cinemas, if their shows are recorded less people will go and pay money to view them on stage. Hospitals on the other hand are more concerned for the protection of patient privacy.
A Google spokesman told the Independent: "We recommend any cinemas concerned about Glass to treat the device as they treat similar devices like mobile phones: simply ask wearers to turn it off before the film starts.
"Broadly speaking, we also think it’s best to have direct and first-hand experience with Glass before creating policies around it.