Colombia's sensational World Cup continues, recording their fourth win in a row on Saturday night, progressing to the quarter-finals.
James Rodriguez earned the plaudits with his two goals, particularly his memorable first - but the whole team are boosting their reputations, and transfer value.
One player whose price can't rise, is Porto forward Jackson Martinez, who has a €40 million release clause written into his contract.
Martinez would have hoped to be Colombia's first choice striker in the absence of the injured Falcao, but began the tournament as a substitute, with River Plate forward Teo Gutierrez preferred.
The Porto man got his chance in the third group game with Colombia already qualified, and scored twice against Japan.
Colombia coach Jose Pekerman could not leave him out against Uruguay, but also wanted to stick with Gutierrez - so stuck Martinez out on the left.
This did not provide the €40 million man with the chance to really shine individually, but it did allow him to show across the 90 minutes that he is a player able to perform in the role, and sacrifice himself for the team.
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Martinez was able to interchange with Rodriguez at times and drift inside, and in the process demonstrate to potential suitors Arsenal that he could be an even more attractive option.
If the Gunners, as hoped by their supporters, break the bank to sign a striker, they will want a player who is versatile and can also play alongside Olivier Giroud.
Arsene Wenger showed his willingness to switch to 4-4-2 during their FA Cup run when they needed a goal, and having Martinez on the pitch will give them greater options.
This isn't to suggest he should be bought to play out on the left regularly - simply that he is capable of doing a job there when required, and fitting around the current personnel at Arsenal.
It's fair to say Giroud cannot play in that role, and Arsenal do not want another inflexible striker who makes a selection decision automatically an either-or choice between the two.
Martinez showed on the big stage against a high profile opponent in Uruguay that he can be trusted to play that role, and such versatility can only make him more appealing, and not less, to potential new manager Arsene Wenger.