Real Madrid have not replaced Mesut Ozil since selling the German to Arsenal, but is a certain Colombian likely to become their new obsession?
Whatever happens between now and the end of the World Cup, James Rodriguez's impact will not be forgotten for a long time.
It is a tournament which has confirmed his star quality, and speculation over his future after only a season at Monaco is already intensifying.
Former Real Madrid hero Roberto Carlos has been talking up the Colombian international's ability to succeed at the Spanish giants:
"He is at Monaco, which is a great team, one of the best in France, but if we have a word with Florentino who knows what might happen, Florentino can do anything he likes."
Indeed there is just a small hint that obsession with the playmaker is beginning to build in Spain and specifically Madrid.
On the homepage of the Marca website at the time of writing there are no less than seven articles on the Colombian, pushing Luis Suarez down the agenda.
Rodriguez was even pressed by Madrid radio station Cadena COPE, and stated: "It would be a dream to play there, it is the best league in the world. I prefer Real Madrid to Barcelona."
Signing him from Monaco will not be easy, especially as they are also after the club's top striker Radamel Falcao. Yet Madrid have a proven track record of closing spectacular deals, as evidenced by their world record transfer of Gareth Bale last summer, and Monaco's admiration of Angel di Maria could work out as a potential player plus cash deal.
Rodriguez would be a perfect fit for Madrid however, who have yet to replace £42.4 million man Mesut Ozil since selling him to Arsenal.
Madrid have effective wide players in Cristiano Ronaldo and Gareth Bale who when they come inside are used to interchange with striker Karim Benzema, rather than playing in a typical number 10 role.
In Ozil's absence Rodriguez is the type of player they lack, with Croatian Luka Modric preferring to play deeper and uncomfortable in the number 10 role.
Rodriguez would help create an even more dazzling attack at Real, if they were able to get him.
The Champions League winners managed to sign Mesut Ozil after his performances at the 2010 World Cup impressed, and the Colombian would be following in the German's footsteps by landing at Madrid.
Monaco would take a lot of convincing, but there surely is no player better suited to becoming Real's next playmaker than Rodriguez, and unlike many, they have the funds to make it happen.