The Reds have been chasing Moreno since the end of the season.
Liverpool look set to miss out on Sevilla left-back Alberto Moreno after fresh quotes appeared in the Liverpool Echo from Sevilla's sporting director Ramon Rodríguez Verdejo, suggesting the two clubs have failed to agree a fee.
The Reds are believed to have tabled an offer of £16 million according to the Liverpool Echo, with the Europa League winners wanting in excess of £20 million.
Liverpool are still hopeful of getting a deal done for the left-back but it looks as though they will have to look elsewhere with Chelsea's Ryan Bertrand and Sporting Lisbon's Marcos Rojo both mooted as potential targets.
Verdejo has been quoted, as translated by Inside Spanish Football, saying: “The matter of Alberto is practically settled. We couldn’t reach an agreement and I don’t think it can be revived.
“My feeling is that the negotiations are paralysed and I don’t see any hint that they will be restarted. We put a price on our players which we believe to be appropriate. Whoever wants to buy, can buy, and if you can’t…"
It does seem as though all is not lost if Liverpool meet the asking price, but those at Anfield have become notorious in the most recent transfer windows of having a valuation for a player and sticking to it - so if Liverpool were to come up with a bigger fee for the player it would be one of the more extraordinary cases in the past couple of years. In this particular case, there were reports that Liverpool felt Sevilla were trying to start a bidding war and didn't want to get involved in such a scenario.
There is no doubt that Liverpool do need to add a quality left-back as Jose Enrique is the only natural first team left-back at the club and he is only just recovering from a long-term knee injury. Jon Flanagan played much of the season out of position in that role whilst Jack Robinson spent last term on loan at Blackpool.
If the deal is dead in the water, expect reports of interest on another left-back very soon.