Liverpool attacker bit Chiellini. Ex England, Chelsea and Tottenham Hotspur manager believes a ban is in order while Arsenal legend claims he has problems.
One player clutches his teeth while another nurses his own body.
The scene is ridiculous… it's a football pitch and the scandalous move - a bite - would not even be legal in a boxing ring or mixed martial arts Octagon and, to make matters worse, it is the third time the player in question has been guilty of the same offence.
That player, of course, is Luis Suarez, who is believed to have bitten down on Giorgio Chiellini's shoulder during Uruguay's 1-0 triumph over Italy at the Estadio das Dunas in Natal earlier today, Tuesday.
Of the repeat offender, BBC pundit and former England manager Glenn Hoddle said it was reminiscent of the Branislav Ivanovic incident - an offence Suarez was retrospectively banned for ten Premier League games over.
"Chiellini has done absolutely nothing to provoke that kind of reaction of biting someone and Ivanovic was the same, he didn't do anything. In a World Cup that's been absolutely fantastic, the last thing we want in this tournament is to see that and for kids to see that on a football pitch. If video evidence is to be used at this World Cup, he has to be banned.
"You can't have that example," he said.
Arsenal legend Ian Wright, 50, who scored nine goals from 33 international appearances, said that he felt sorry for Suarez as he is clearly not in control and has "massive problems".
"In this incident like Ivanovic, I think he was getting the better of him and he was getting frustrated and he's done that.
"He's shown everybody what he's capable of, he's on the brink of a massive move [a speculated transfer to Barcelona or Real Madrid] but the guy has got some massive problems to be doing that in the World Cup."
Wright continued: "I think he's got problems. I feel sorry for him as he's an unbelievable player and he's not in control of… something.
"It must be a nightmare for Brendan Rodgers and Liverpool supporters."