Tottenham, Everton and West Ham, as well as foreign clubs such as Juventus and Atletico Madrid, are all chasing the frontman.
Having scored 4 goals in 2 friendlies preceding Brazil, it looked very much like he would continue his Premier League form onto the international stage, after 16 goals in 33 games while at Everton. But an ankle injury sustained against Tunisia seems to have completely disrupted that previously impressive form.
Obviously struggling with the injury, the 21-year-old has failed to produce his usual powerful performances in the two matches Belgium have played, with the Red Devils twice improving and then scoring their goals after the recent Everton loanee was replaced.
Out of the 52 forwards that have played 100 minutes or more in Brazil, Lukaku is in the bottom 7 when it comes to contributing attempts on goal, with one lone, off target attempt in the game with Russia.
Likely to lose his place to that game's match winner Divock Origi in the knockout stages, the Chelsea forward may well have to hope for an excellent performance in the final game against South Korea in order to win back the confidence of his nation.
It is reasonable to posit then that if anything, the hype surrounding the striker has dissipated somewhat, meaning that the figures of £32 million Chelsea were banding about will be hard to justify to the likes of Tottenham, Everton and any other interested club.
Earlier on in the summer a fee between £20-25 million was suggested, and given that he has struggled in his World Cup appearances, even if it is because he has been playing when he perhaps should have been recovering, it seems like a much fairer, and more accessible price.