Adrian Chiles has been the subject of heavy criticism for his World Cup displays this summer.
But instead of all that negativity, why not channel any scepticism into finding a positive solution?
Indeed, ITV may or may not be looking at replacing Chiles in the future (who knows) but the brand could enjoy some real success if they found a strong lead to head their coverage.
Here are five possible suggestions...
1. Gabby Logan
At 41, Gabby Logan is ready to hit her peak at broadcasting level. A superb presenter, the former ITV (!) broadcaster has fronted Champions League finals and, with the BBC, hosted Match of the Day, Final Score, Sports Personality of the Year and Sport Relief.
Clearly, then, Logan doesn't lack experience. But at the same time, she has plenty still left ahead of her. What she doesn't have is a lead broadcasting role.
As important and responsible as she is at the BBC, Gary Lineker will always be their number one - and no one's arguing with that. If ITV could give her that lead role, surely she would consider returning for good (she already co-hosts Splash! there)? And what's more, wouldn't it be refreshing to have a female lead for a change?
2. Matt Smith
A simpler move would be recruitment from within, promoting Matt Smith from no2. football man to ITV's lead. And though the move could be a less expensive one, it has equal merit.
Smith has been an ITV broadcaster for years and has no problem fronting coverage of darts and other sports. Indeed, when presenting the Europa League and World Cup, he has been praised for doing a better job than Chiles. Why not make him the main man?
Said it last week & I'll say it again, Matt Smith is a much better presenter than Adrian Chiles @itvfootball— Jay Riley (@Jay_78_) June 17, 2014
3. Jim White
Given that Jim White is Sky Sports News' trusted Deadline-Day man, it's unlikely he'd ever leave the well-paying broadcasting giants for terrestrial TV. But, like Logan, the Scot may be interested in the chance to be considered the number one man at a network.
With his contacts, White could attract top-class pundits to assist him - and he could even be given his own show on Transfer Deadline Day. I'd certainly watch that.
4. Jacqui Oatley
Another leading woman in football broadcasting, Jacqui Oatley is a name viewers would flock to watch instead of current ITV lead Chiles. Having presented Match of the Day and featured on a number of the biggest channels, Oatley has a promising future in television - and ITV could be wise to capitalise on that potential.
Having worked on the FA Cup with the channel already, the foundation could be there for future negotiations.
5. Joey Barton
A crazy one, which will probably never happen. But once his playing days are done, who wouldn't love to see Joey Barton presenting on national television?
Love him or loathe him, he'd be guaranteed to get the viewers in.
Irish World Cup coverage is awful. Didi Hamann is casually texting live on TV and Eamon Dunphy's swearing. http://t.co/g2a8coNNQh— Not Match of the Day (@NOT_MOTD) June 17, 2014
Barton retweeted the above yesterday. Maybe he could do a better job keeping the pundits in check...