Liverpool's search for a left-back has pointed them in the direction of Ricardo Rodriguez, but early indications are he is likely to be anything but cheap.
The fact he is younger, 21, may work in their favour, but his exploits at the World Cup, creating two goals in Switzerland's win over Ecuador could work against them.
Rodriguez' agent has been fielding supposed interest from Fiorentina too, and yesterday issued a warning speaking to Tuttomercatoweb.
Gianluca di Domenico said: "Of the €20 million, his performances at the World Cup has driven up the price and interest, at the end of the competition, if the Swiss do well, will also be worth €25m, (a few teams) could afford only in Italy, Juventus, Roma and Inter maybe."
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Rodriguez certainly enjoyed a strong start to the tournament, creating two goals in Switzerland's win over Ecuador.
It is not unexpected either, the youngster scoring seven goals and providing 10 assists last season, directly contributing to 17, a phenomenal return for a left-back.
It's little wonder Real Madrid have also been linked with his signature, and if Liverpool do want him, it's clear they will have to offer more than they were willing to pay for Alberto Moreno.