Feruz was a prominent figure in Chelsea’s U21 Premier League triumph last campaign, and was rewarded for his contribution with a new contract at Stamford Bridge in January.
The 18-year-old spent the majority of his youth with Celtic, but joined Chelsea back in 2011, with manager Jose Mourinho now wanting Feruz to gain some valuable experience at Championship level.
Derby, Reading and Brighton are all thought to be challenging the Bluebirds for his services next season, as the striker bids to make a mark that will see him called up to the Chelsea squad in the coming years.
The reported interest from Cardiff comes as a surprise considering the club already have five strikers on their books. Javi Guerra, Federico Macheda and Adam Le Fonre have all joined the club in the last month, while Kenwyne Jones and Leicester City target Frazer Campbell are also still with the Welsh outfit.
A Feruz arrival would mean intense competition for game time, and with Cardiff’s ambition to make it back to the Premier League at the first time of asking, Ole Gunnar Solskjaer will not want to waste time experimenting.
But if Solskjaer is adamant about taking the youngster on loan, he will likely succeed given Cardiff’s superior financial situation, along with their strong chances of competing at the top of the Championship next season. Owner Vincent Tan also has a strong relationship with Chelsea boss Jose Mourinho, adding to the list of reasons Feruz could choose the Bluebirds.