Sky have revealed on their website that they are to launch their seventh sports channel, Sky Sports 5. It will first air on August 12th just in time for the 2014/15 football season, and will be solely dedicated to broadcasting European football.
Becks, who is an ambassador for Sky said: "Some of my greatest playing moments were on the European stage with Manchester United, playing in El Clasico for Real Madrid and captaining England in Euro qualifiers.
"Sky Sports 5 will offer all the drama and excitement that European football has to offer and I’ll certainly be gripped."
Subscribers to Sky's sport package can breathe a sigh of relief as the new channel will be available to them at no extra charge. Sky claim the new station will broadcast 600 live European games including European Qualifiers, UEFA Champions League, La Liga, Copa del Rey and for the first time matches from the top Dutch league, Eredivisie will air in the UK.
Sky are also offering quite a juicy deal to go alongside their new channel; those who register their interest in Sky's seventh sport channel on June 12th will be offered for two-years of Sky's unlimited broadband for free.
It's unclear what prompted Sky's need for a new European football channel, last season they balanced all overseas football between their current lineup of channels, also there doesn't appear to be any monetary gain from the move either.
Although having it all under one channel might help to consolidate their European offerings and separate it from the British matches that tend to dominate Sky Sports 1. This will probably also make it much simpler to find the match that you want to watch whether it be European or British.