The arrival of Rickie Lambert at Liverpool this week means competition in attacking areas at Anfield next season will be fierce.
Brendan Rodgers' side already boast the most prolific strike force in the Premier League in Daniel Sturridge and Luis Suarez, while Lambert's goal-scoring record at Southampton has not been too shabby either.
Upon the arrival of Lambert, Borini's agent Marco De Marchi acted quick to dispel any talk that the incoming England international meant the end of the road for his client.
De Marchi said: "Does Lambert's arrival close the door on Fabio Borini? No, I don't think so. We have received no communications in that regard."
However there has yet to be any official word from the player himself regarding his current happiness, and this is what could be encouraging for Sunderland if they wished to launch a bid for their young player of the year.
The 23-year-old Italian registered seven goals in all competitions last season, including two crucial goals in local derbies and one goal in the League Cup final defeat to Manchester City.
Borini has become a real fan favourite on Wearside and has himself made clear his love for the club and its supporters, even hinting at the possibility of staying at the club.
The Black Cats will definitely be in the market for a striker in the summer transfer window, and would certainly have the financial strength to offer a tempting bid in an effort to lure the forward back to the Stadium of Light on a permanent basis.
From a Sunderland perspective it is surely worth a try. Borini is tried and tested under Gus Poyet and was a shining lights in what was a side severely lacking in quality last season.
The unfortunate reality for Sunderland, however, is that if a bid for Borini was accepted then there would be several clubs from around Europe on high alert, and the competition for the striker's signature would be immense.
Liverpool will of course be competing in the Champions League this coming season and the rigours of such a competition require a large squad, so it is entirely possible that Borini will still have a regular - yet minor- role under Brendan Rodgers.
Time will tell, but Sunderland fans would at least like to see the club fight for their hero rather than immediately look elsewhere.