Why Liverpool fans should be encouraged by the club's transfer activity so far

Several players linked, and a lot of it seems to have substance, and it has been less than a month since the final whistle blew on the final day of the season at Anfield.

Liverpool have been very active in the transfer market so far this summer. A whole host of names have been linked with a move to Anfield, and there are several reports suggesting the Reds are trying to conclude a lot of their business prior to the World Cup.

Brendan Rodgers has outlined that he would like to strengthen all over the pitch in order for the side to kick on from last season’s second place finish, and for the return to the Champions League with the aim of at least competing very well in the competition.

Two signings have already been secured in the form of Rickie Lambert for a fee of around £4 million from Southampton which boosts Liverpool’s striking options, and the versatile Emre Can from Bayer Leverkusen for close to £10 million, done and dusted before the World Cup has even got underway.

The Reds have put in early bids for Southampton’s Adam Lallana and Sevilla’s Alberto Moreno – and there are also a series of back-up targets that seem to be appearing in these reports.

This is the encouraging factor when it comes to Liverpool and their transfer dealings so far. They don’t want to get into bidding wars after the World Cup when a player has inevitably impressed and their price will go through the roof.

By trying to put a deal in place early means that the staff around the first team can press on with plans for pre-season with a clearer idea of the personnel at their disposal, as well as potentially stealing a march on their other rivals in the Premier League.

It was bound to be a busy summer for the club given their goals have changed dramatically from last season where they were just competing to get into the Champions League, now they want to show they can compete in the competition, with the hope of going one better in the Premier League.

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