Alvaro Morata is set to quit Real Madrid this summer and the competition to sign the young marksman is intense.
Arsenal, Liverpool and Tottenham have both been linked with the 21-year-old and German side Wolfsburg are also in the frame, but it seems that Juventus may be in pole position.
Despite having limited financial resources compared to Premier League giants, Juventus are believed by Turin-based newspaper to have the upper hand.
The report claims that Morata has already agreed a five-year contract to join Juventus and is keen for the move to be pushed through.
It has been suggested that Juventus could be set to agree a fee with Real Madrid of around £12.5 million plus bonuses that will amount to around £3 million.
Real Madrid are reportedly keen to insert a buy-back clause that will allow them to re-sign Morata for slightly more than they receive for him at any time over the next two years.
Reports in Italy had suggested that Juventus could only afford Morata if they were willing to trade in midfield ace Arturo Vidal.
But Juventus coach Antonio Conte is understandably reluctant to get rid of such a key man and it seems that the Old Lady may have found the cash after all.