Watch the World Cup on your Xbox One with Brazil Now

Fifa World Cup Brazil

Receive match updates, real-time stats and even share your World Cup opinions all on your console.

Microsoft are hoping to lure World Cup fans back onto their Xbox Ones this Summer with their new Brazil Now app. Created by Soho Studios, who previously brought the original Sky Player to Xbox 360, the new Brazil Now app will send you alerts when matches kick off or goals are scored. As is common with Xbox apps you can run Brazil Now in the background or have it snapped to the side of the screen with notifications popping up game events occur.

If you’re using OneGuide, which is set to arrive in the UK with Xbox One’s June patch update you’ll be able to set up your TV feed via HDMi pass-through allowing you to hit the Xbox One guide button to switch into the football when you get a notification. If you’re concerned that being spammed by notifications is going to ruin your gameplay you can turn this option off.

Speaking to Eurogamer Toby Heap, executive producer at Soho Studios, notes that the new app is allowing Xbox One to test the waters a little and work with feedback from the Xbox One community stating,

"We've never done this before. We don't know if it's going to be incredibly helpful and you're going to go, 'that's the most amazing thing I've ever had and I can't live without it,' or you'll go, 'yeah, it's kinda cool, but when I'm watching the game I don't want any extra information because it's a bit noisy.' Or, when I'm playing FIFA, just give me all my screen back and when something happens I'll just jump in and check it out.

"So we'll learn a huge amount throughout the competition, like how do people actually use this thing? What do they like? What do they not like? What can we do better? What can we do differently?"

If you’re watching a live match via the Brazil Now app you’ll be prompted at key points to give your opinion on events as they’re happening with yes or no answers. When a goal is scored for example you may be asked, ‘Was that the best goal in the tournament?’ The result of the poll will then be reported with the global result and how your answer compared to that of your friends.

To encourage Xboxers to use the new app Microsoft have issued 96 cards which you unlock if your vote on a particular team is with the majority. There are three cards per team and unlocking all of them will reveal an image of the team squad. The cards count as challenges within Xbox One’s achievements but don’t carry Gamescore.

Brazil Now is coming soon along with Destination Brazil, a world club hub with links to football related content.such as FIFA Ultimate Team World Cup mode and the Every Street United reality TV show, an Xbox Originals program from Microsoft's Xbox Entertainment Studios.

Brazil Now, Destination Brazil and OneGuide will all be free to Xbox One owners and an Xbox Live Gold subscription isn’t required to run any of the three.

Check out the trailer below to find out more.

What do you make of the upcoming Brazil Now app do you think you'll bother having it running during the World Cup? Let us know what you think in the comments below.

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