In terms of Galactico status, Alvaro Morata would have found himself almost at the back of the queue when it came to Real Madrid stars in the past season.
Establishing oneself at the Estadio Santiago Bernabeu for any attacker not named Cristiano Ronaldo, Gareth Bale, Karim Benzema or Angel di Maria can be a considerably tough ask, however, Alvaro Morata was not encumbered by the prospect and fired his way out of the aforementioned superstars respective shadows to forge a reputation of his own as a super-sub.
His fame transcended the region, La Liga and filtered through Europe as Internazionale (Tuttosport), Tottenham Hotspur (The Express) and Arsenal (Daily Mirror) all saw themselves linked with the 21-year-old hotshot capable of making a substantial impact from the bench.
However, are his La Liga statistics from this season really elite-level and worthy of receiving interest from quality clubs in Serie A and the Premier League?
And, if so, how does Morata measure up against other players who have demonstrated an ability to turn a game on it's head as a substitute - like Manchester United's renowned bench player Javier Hernandez, Manchester City's powerful striker Alvaro Negredo and Chelsea's attacker Romelu Lukaku, who spent last season on loan at Everton.
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Valued at £10.56m by transfermarkt.co.uk, Morata - in investment terms - could represent a strong buy for any would-be suitor in the summer market as, considering his age, he will only improve as he matures into a man and develops as a footballer and athlete.
There are obvious flaws in his game - his passing is substandard - yet when it comes to attacking efficiency, i.e what he actually does with the ball when he has it in a forward position, he has proven himself to be deadly.
He attempts a shot on goal every 14.8 minutes he is on the field, an extraordinary return which yields results as he has scored every 72 minutes on average - a far superior stat than Lukaku (every 170 minutes), Negredo (every 191 minutes) and Hernandez (every 209 minutes).
Is there substance to Arsenal and Tottenham's interest? Both clubs require a striker, so if there interest in Morata is real, it is understandable. However, considering the player's talent and his potential, it begs the question - why would Real even sell?
Players such as Raul and Iker Casillas are Bernabeu legends and beloved by fans not just because of their star power but because they were home-grown products.
Morata is very much a Madrid man. At youth level, he represented Atletico Madrid, Getafe and then Real - all of them Madrid-based. He was nurtured at Real's Castilla academy and turned professional with Los Blancos.
Over a year ago, Morata enamoured himself to the club's fanbase by completing 90 minutes against domestic rivals Barcelona and affecting the scoreline by producing the assist that saw Karim Benzema open the scoring ahead of an eventual 2-1 victory. Later in the year, around November (six months ago), 86% of those polled by AS demanded Morata to be a first team regular under Carlo Ancelotti.
He would no doubt excel at most clubs competing at the higher echelons of world football. Morata has the prolific touch, the attacking skill-set and is a favourite with the fans but… again; why would Real sell?
This transfer rumour seems to be more like a red herring… perhaps to throw the media, or a rival club, off the scent over whom Arsenal are really pursuing.