Of all the players Chelsea could select for a promotional clip showcasing one of their athletes in next season's training colours, it is telling that they chose in-demand forward Eden Hazard, who has been coveted relentlessly by big-spending Ligue 1 giants Paris Saint-Germain.
Chelsea - and Jose Mourinho also - have put much stock in 23-year-old Eden Hazard, a player the club invested £32m and, in the past season specifically, the dividends have already started paying out - with much promise on the horizon too.
Hazard has been touted as future Ballon d'Or winner.
That he is one of the best in his position in the Premier League is no question, perhaps second only to Manchester City attacker David Silva, and it is no slight on his ability that he is levels below Cristiano Ronaldo and Lionel Messi but more to do with just how extraordinary the Portuguese and Argentine are.
Mourinho, though, is sure he can nurture Hazard into a player capable of challenging the Real Madrid legend and Barcelona star for the moniker of "world's best".
It is, therefore, no wonder why Paris Saint-Germain are so desperate to add Hazard to their Galactico base at the Parc des Princes.
Thus far, their advances have failed to materialise into positive discussions and the fact that Hazard has been the one chosen to model the 2014-15 training kit, in a clip that has been filtered through Chelsea's official social media networks, suggests that the London Blues are determined to hold onto their number one asset for at least the coming season.
PSG recently purchased Chelsea utility David Luiz for £50m, when the player in question only had a transfermarkt.co.uk valuation of £22m.
By the same rate of increase (127%), Hazard has a price-tag of £90m (current transfermarkt.co.uk valuation of £39.6m, with a 127% increase is £90m).