Chelsea transfer news: £78k/week offer sent out, £90m Hazard, Torres over Henry?

All the latest transfer Chelsea rumours including Atletico Madrid defender move, Eden update, interest in ex Manchester United player & Arsenal legend.

With the imminent finish to Ashley Cole's illustrious spell as Chelsea left back, Jose Mourinho is now focusing his efforts on recruiting an adequate replacement and, according to the London Evening Standard, that player has been targeted - Atletico Madrid left back, Filipe Luis, of Brazil.

The Standard report indicates that English defender Luke Shaw would be too costly for Chelsea, with Southampton allegedly demanding £27m for their wonderkid. Luis, 28, is almost £10m cheaper, as he has a buy-out clause in his Atleti contract - £19.5m - and the Blues are even willing to offer a handsome contract; £78,000 per week, in order to lure Luis - who just won La Liga with his club - to Stamford Bridge.

Chelsea are also "monitoring Sevilla's Alberto Moreno." 

On a recent report on HITC: Sport, Eden Hazard is seen promoting Chelsea's 2014-15 training kit in a video clip that could suggest the club are determined to retain the Belgium international's services despite constant speculation surrounding interest from Paris Saint-Germain.

The Ligue 1 side recently demonstrated their spending power by purchasing David Luiz for the rather exorbitant sum of £50m, which our writer argues is a 127% increase on his market valuation, meaning if the same increase was applied to Hazard, then PSG could value the forward as a £90m player

Goal, meanwhile, claim Paul Pogba is Chelsea's number one midfield priority. The talented rampaging athlete is stalling on a new deal at Juventus and "could be tempted if an offer of £65m were tabled." However, a later report stated that Guiseppe Marota - Juve director - fully expects Pogba to renew terms.

Concluding today's transfer news is the Express article that references Borussia Dortmund eyeing Romelu Lukaku, a player who has multiple admirers in England but manager Jose Mourinho may prefer selling the striker to a foreign club due to any further strong seasons spent away from West London. BvB could make a "stunning £20m move" for Lukaku.

And finally, does Fernando Torres really have a higher brand value than stars such as Wayne Rooney and Thierry Henry?

A Repucom report seems to say so…

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