Serie A champions Juventus have set a price on Arturo Vidal, report respected Italian paper Gazzetta dello Sport.
And the reported 50 million may just entice suitors Manchester United to open their wallets regarding the Chilean international midfielder.
The paper report: "He could change team during the summer. For Juve Vidal is worth €50 million, far more than the 30-35 calculated until a short time ago. This is the figure set."
That works out at a bargain £40.5 million, still a record signing for the Red Devils, but in context less than the amount Arsenal paid for Mesut Ozil.
Given Vidal's almost guaranteed return, it's a deal United can't afford to rule out, and they have the money to make it happen, with figures of between £150 million and £200 million quoted as part of a transfer budget.
United have reportedly ruled out Toni Kroos and Cesc Fabregas, or been knocked back dependent on who you believe, but Vidal is very arguably a superior alternative to either.
They do however face big competition for his signature, with Barcelona believed to hold a serious interest in the box-to-box midfielder, and Real Madrid also supposed admirers.
Vidal struck 18 goals in all competitions for Juventus this season, while his 11 in Serie A was just five short of the 16 scored by United's entire midfield in the Premier League.
He also provided six assists, and registered an average of 4.1 successful tackles per game.