Jackson Martinez is one of Europe's most eligible strikers, yet clubs are apparently unconvinced about paying the €40 million release clause in his contract.
The Porto striker netted 29 goals last season, and has succeeded in replacing Radamel Falcao at the club, no mean feat.
The club most strongly linked with his signature are Roma, with his agent admitting just last week the Serie A side are 'seriously thinking about buying him'.
Yet Martinez is not exactly ready to jump through hoops to sign for them, just yet anyway. Recently taken over La Liga side Valencia have also been strongly linked in recent days.
His latest comments in Portuguese newspaper O Jogo indicate he is putting talk of his future on the backburner.
He said: "I want to decide my future after the World Cup."
Martinez will represent Colombia, and is tipped to lead the line with Radamel Falcao likely to miss the tournament through injury.
This actually gives the striker a big opportunity.
The release price in his contract can't go up, but the calibre of teams interested can.
If Martinez performs well at the World Cup, excellently even, the chances of a top team like Arsenal, or even Real Madrid, coming in for him dramatically increase, improving on his current options of Roma and Valencia.
The 27-year-old was quoted in the Mirror in January as saying: "I cheered for Arsenal when I was a kid – I love their style of play."
"It’s flowing and open with a lot of first touch passes. It would be suitable for a player like me. If I get a chance to play for a high level club like Arsenal I wouldn't hesitate to accept it."
Putting off his future for now, and hoping to convince Arsene Wenger into making that dream become a reality, rather than rushing into a decision ahead of the tournament, could prove to be a shrewd move.