The Reds missed out on key targets last summer that ended up either staying at their existing clubs or moving to clubs who were competing in Europe’s premier club competition.
A bid was made for Diego Costa but the striker stayed at Atletico Madrid and had a fine season with them as they lifted their first La Liga title since 1996, Henrikh Mkhitaryan chose Borussia Dortmund whilst Willian ended up at Chelsea.
Last season, Liverpool had no European football to offer, but this time it is different.
This time competing on four fronts can allow Liverpool to offer the best talent available to perform at the highest level and on the biggest stage. Though they did attract some quality players in their time away from Europe’s top table – notably Daniel Sturridge and Philippe Coutinho – the amount of players that will want to play for Liverpool will have increased markedly.
Rodgers is quoted, saying: “I think the big lure will be Champions League, that’s what I’ve found in my conversations with agents and people.”
It might be stating the obvious, but one must remember the circumstances surrounding Liverpool’s good buys in the transfer market during their exile from the competition.
They have either been young players, or players in need to rebuild their career in some way. Daniel Sturridge’s opportunities at Chelsea were limited before he arrived at Anfield with some suggesting his career was in the last chance saloon, whilst Philippe Coutinho had shown promise at Inter Milan but was said to not be showing the signs of kicking on and developing into a top player.
Liverpool are now in a lucrative market for players, and will be expected to pay the top price for some players that want to play in the competition. It may be a busy summer for Liverpool, but it is also a big window as they have to get it right, unlike in previous years when they just missed out on the big domestic prize.