When Swansea landed Wilfried Bony from Vitesse Arnhem last summer for £12million, it was viewed as a major coup for the Welsh outfit.
Not only did the Swans smash their transfer record to sign the Ivorian, but beat out the likes of Chelsea to secure the services of one of the brightest young stars around.
The Liberty Stadium side endured a difficult 2013-14 campaign contending with the rigors of Europa League commitments, but Bony proved his worth with an impressive term.
In his maiden season in England, the 25-year-old banged in 16 goals to finish joint sixth on the Premier League scoring charts, adding 11 more strikes in other competitions.
And his prolific start to life in South Wales has reawakened interest from top clubs around the continent.
Arsenal and Liverpool are both keen to add firepower to their ranks and have been linked with moves for Bony, with Italian giants Roma providing competition from abroad.
The question that has lingered is whether Swansea are willing to sell, having gone all out for the Ivory Coast international less than 12 months ago.
Manager Garry Monk has insisted that the Swans have no intentions of letting their star man leave, saying any successful offer would need to be 'astronomical'.
According to the Express, the required sum for Bony is £25million - designed to dissuade Arsenal, Liverpool and Roma from pursuing him further.
With Swansea’s reported demands exceeding two times what they paid for him in July 2013, the club’s resolve to keep the focal point of their attack looks firm.
It remains to be seen whether any of the interested parties - who will all take part in the Champions League next term - are willing to meet such a steep valuation.
Bony is expected to back up Didier Drogba for Ivory Coast at this summer’s World Cup in Brazil and should he leave his mark on the tournament, his price-tag could foreseeably rise even higher with Swansea keen to fight off suitors.