The World Cup is not only football's biggest tournament, but it also serves as a shop window for players to impress onlooking clubs.
Arsenal are entering a critical transfer window, with the pressure building on manager Arsene Wenger. The Gunners secured their first trophy in nine years with a win over Hull City in the FA Cup final, but fans are hoping for a sustained title bid next season.
Their title bid fell apart in the second half of the campaign, and with plenty of areas of concern in the side, Wenger should be busy this summer. There's just the small matter of the World Cup to consider, and as we all know, players that impress on the world's biggest stage attract interest, so who could Wenger target from Group C?
Juan Cuadrado, Colombia
Too many times this season, Arsenal failed to break teams down due to a lack of pace. The absence of Theo Walcott left them thin out wide, and Fiorentina's Cuadrado would offer the Gunners another option on the right hand side. The 25-year-old has enjoyed a stunning season in Serie A and is expected to impress in Brazil this summer as one of Colombia's main attacking outlets.
Jackson Martinez, Colombia
Having witnessed Olivier Giroud struggle to cope with the workload of playing up front on his own all season, it's imperative that Wenger brings in another centre forward. A number of names have already been linked with moves to the Emirates Stadium, and one of those is Porto's Martinez. The 27-year-old has hit 60 goals in the last two seasons and with Falcao struggling for fitness, Jose Pekerman could call on Martinez as his leading striker in Brazil.
Wilfried Bony, Ivory Coast
If Martinez proves to be too costly, a backup option could be Swansea City's Bony. The 25-year-old enjoyed a fruitful debut season in the Premier League with the Swans, hitting 16 goals as he dragged Garry Monk's side away from relegation danger. His goalscoring feats in South Wales have attracted interest from bigger sides in England, and whilst he will play as a backup to Didier Drogba in Brazil, if given the chance, he could prove to Wenger that he's the ideal target.
Serge Aurier, Ivory Coast
Whilst improving the attack is a pressing issue for Wenger, there's also the issue of replacing Bacary Sagna. The right back is seemingly set for the exit this summer upon the expiration of his contract, and finding a suitable replacement has to be high on Wenger's list of priorities. He's already been strongly linked with a swoop for Toulouse star Aurier, and the 21-year-old is expected to be the star of the Ivory Coast defence following a superb season in France.
Atsuto Uchida, Japan
Another player linked with replacing Sagna is Japan star Uchida, who has been playing with Bundesliga side Schalke since 2010. The 26-year-old will start for Alberto Zaccheroni's men this summer, and could be a cost-effective solution to Arsenal's potential right back problem this summer. A strong showing at the World Cup could convince Wenger to strike a deal.