Spending a lot of money for many new player is not as sustainable as giving their youth players a chance.
Ryan Giggs is a very intelligent man and so he has showed his club during the last four matches on the coaching bench last season, how many good youth players they have.
He could have focused on trying to qualify for the Europa League, but he knows that this competition is not United’s real goal. Instead of that he wanted to show the fans and the media that the club has very good options thanks to their youth players who were brought in for these matches.
Meanwhile Louis van Gaal has been confirmed as the new head coach of the Red Devils and Giggs will become his assistant coach. It was already reported that United wants to invest £200 million in new players. This ridiculous amount is said to be necessary to convince new players to come, as the team hasn’t qualified for the Champions League.
Of course it is more likely with that strategy to win another title next year and to qualify for the Champions League again, but like that the Red Devils might lose their identity. United has always been famous for bringing in young and talented players who haven’t peaked yet. Famous players like Beckham, Giggs, the Nevilles, Scholes, etc. have showed how successful this strategy was under their coach Ferguson.
Apart from that their scouting in foreign leagues was also excellent, which is why players like Cristiano Ronaldo, Ruud van Nistelroy or Nemanja Vidic had their international breakthrough in the Theatre of Dreams.
Manchester United was the best example that it isn’t always necessary to spend a lot of money for new players, if you combine the development of the youth players with an excellent scouting abroad.
They shouldn’t make the mistake now to question their strategy just because of one bad season. Spending a lot of money on players who have already peaked is exactly the non sustainable strategy that Chelsea and Manchester City have. Of course they will get a lot of quality for their money, but the identification with the club will never be as high as with an own youth player or with a foreign player who was discovered by the team before becoming famous.
Liverpool showed this season that this way might take a while, but at the same time has more support from the fans who appreciate that strategy by being more patient. The Reds follow exactly the idea that the Red Devils under Ferguson always had - combining high quality foreigners like Suarez (who came from the Dutch league to Liverpool) with very talented youth players like Raheem Sterling.
Hopefully van Gaal, who has become famous at his former clubs to give the youth a chance, can resist the offer of the club owners to spend in over-the-top fashion on new players and tries to follow Ferguson’s successful and likable strategy instead. The fans would probably reward such an attempt with more patience.