Paul Scholes spelled it out, but Manchester United didn't need to hear it, they knew it already.
Ed Woodward is a man under pressure.
David Moyes effectively paid for last summer's transfer debacle with his job, as his team were poorly equipped to cope with their shortcomings, which Sir Alex Ferguson had so effectively been able to mask.
The new chief executive was seen by many as more responsible, or at least equal, to Moyes, and Scholes commenting yesterday that Woodward 'has to deliver', raised the spotlight upon him.
Scholes also added that Toni Kroos should be United's top priority, so the Red Devils reportedly pulling out of the bidding for him was ill-timed. It appears to us as though it's just United trying to save face after Bayern rebuffed them.
With national papers claiming 24 hours earlier, that Kroos was a done deal, mistake on their part or badly briefed by United, it matters little as the expectation among fans is at fever pitch.
Now having a truly world class coach at the helm, and reportedly at least £100 million to spend, signings need to be made.
So United really need a quick win. A first man through the door, to signify they are moving onwards with their transfers. Last summer they were rejected more times than Phil Thompson would be at the Playboy Mansion, and came away with Marouane Fellaini, hardly a looker, metaphorically or not.
The most eligible signing is believed to be Luke Shaw, described as a priority by the papers earlier in the week, he has just become even more of one.
After the Kroos story has dominated the United headlines this week, the Red Devils could surely do with ending it on a high, and snapping up the Southampton left-back will at least answer one of the problem positions the club need to address.
It will signal to supporters they are moving forward, and Woodward can get it done.
For if he cannot, what chance of attracting world class stars like Arturo Vidal or Cesc Fabregas, if they can't seal a deal for an 18-year-old from Southampton?