Jack Wilshere sat on the bench for 105 minutes of last weekend's FA Cup Final, but grabbed a few headlines in the next day's victory parade.
The Arsenal midfielder played to the crowd of jubilant Arsenal fans by grabbing a microphone and describing rivals Tottenham as 's***'.
All fun and games and 'banter' to the 22-year-old, and it is not the first time Arsenal's players have begun taking high profile digs at Spurs.
Take Theo Walcott's 2-0 hand gesture, Wojciech Szczesny praising Tottenham's 6-0 loss to Manchester City, Santi Cazorla posing with a Tottenham are 's***' placard, and Lukas Podolski stating he would rather retire than play for Spurs.
All are actions that the players hope will ingratiate themselves in more with supporters, but do not befit the stature of a club which should be above such digs - especially in their moment of glory.
Can you imagine Paul Scholes and Manchester United's Class of '92 behaving in the same manner two decades ago?
The game is different now, and players are exposed to criticism via social media from opposing fans, but the better route for Wilshere and co is to take the moral high ground.
The best insult Wilshere could land on Tottenham, would actually be to ignore them.
Arsenal finished 10 points above Spurs this season, and should be focusing on clawing up the gap between fourth and first place, rather than looking back and gloating upon their achievement.
The midfielder showed at the weekend that Arsenal's mindset needs to change, and if they are really to be England's best team, they need to stop obsessing over Tottenham, and put that energy and passion into chasing down Manchester City.
Spurs are in transition, presently without a manager, and breaking into next season's top four already seems the pinnacle of their objectives. Arsenal must aim higher than that, and aim for the top.
If they do that, they will leave their rivals in their dust in the process, and the table will speak for itself.