Manchester City are basking in the glory of their second Premier League title win in three seasons, and will be keen to defend the trophy better than they did the last time.
A bungled transfer window in the summer of 2012 ultimately cost them retaining their crown, and Roberto Mancini paid that price with his job.
Former Liverpool captain Jamie Redknapp believes that City have an advantage now over other clubs, that they are the one side who players will want to join above others.
He told SkySports: "If you get a phone call from any club in England, this (City) is the club they want to come to. It really is the way you can see it developing.
"Players don't worry about the history, they want to see the future.
"Look at this club, the money, the players they will be joining, it's such a great proposition."
Redknapp is right that City have everything going for them, but words of caution should be attached to his comments, which appear as all encompassing.
Just ask Scott Sinclair and Jack Rodwell, who joined the last summer after City won the league, and have seen their careers tread water or plummet.
Only the very best, proven players, are going to be able to cut it in City's club of stars, and Redknapp's former side Liverpool are arguably a more attractive option for players.
The work Brendan Rodgers has put in this season has illustrated his ability to get the best out of players, like Jon Flanagan and Jordan Henderson, who arguably would have been swallowed up at City without the same success.
City will be a top destination for players this summer, but for Redknapp to presumptively assume they will be the number one choice for all players is certainly a wrong one.